Mental Wellbeing Resources during Lockdown.
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20th April 2020
Now More Than Ever,  Every Mind Matters 
 PHE have launched a new campaign to support people to manage their mental wellbeing during this difficult time, using Every Mind Matters self-care resources. 
Media will run for two weeks from 17 April and will include PR, TV, search, digital and social media activity. The Duke and Duchess of Cambridge will also endorse this new campaign and have provided the voiceover for a new short film to help drive PR activity and for our TV ad.
We’ve created a range of new partner assets to assist your engagement with the campaign – social, digital, print friendly posters and a PR toolkit.
To help support the Government’s response and to reinforce key messages, there are a number of new resources available on Campaign Resource Centre (CRC).Symptoms: Updated creative and messaging with BAME and older male imageryStay Home For Your Family: Making clear the threat to at risk audiences – BAME imageryHand Hygiene: Updated creativeLooking Out For Each Other: How to help friends, family and neighbours in isolation safely

NHS Health at HomeThe COVID-19 outbreak means the public need to stay at home as much as possible. If they need an NHS service, they should try to do it online from home first – unless there’s a serious or life-threatening emergency or they have been advised to attend an existing appointment for ongoing treatment.
The NHS Health at Home campaign signposts the public to the information they need to contact their GP, order repeat prescriptions, manage their wellbeing and existing conditions – without leaving their home.

Resources including newsletter and website copy, social media posts and GIFs are on the Public Health England Campaign Resource Centre and can be downloaded herePlease share this with your stakeholders and partners, encouraging them to share the messages across their channels and networks.
Learn about the government response to coronavirus on GOV.UK. For further health information and advice please visit

Thank you for your ongoing support.

Kind regards,

PHE Partnerships